readymades belong to everyone

since 1987
New York / United States

READYMADES BELONG TO EVERYONE ®
In 1987 Philippe Thomas transformed the space of New York´s Cable Gallery into a public relations agency under the name of readymades belong to everyone ®. In this way he adapted art´s modes of production to the methods of contemporary advertising and public relations. It was a radical proposal, especially if advertising were to be understood as a way of presenting an object for commercial benefit. In 1988 a French branch of the agency was opened : les ready-made appartiennent à tout le monde ®.