Institution readymades belong to everyone
Basics
since 1987
New York / United States
Description
READYMADES BELONG TO EVERYONE ®
In 1987 Philippe Thomas transformed the space of New York´s Cable Gallery into a public relations agency under the name of readymades belong to everyone ®. In this way he adapted art´s modes of production to the methods of contemporary advertising and public relations. It was a radical proposal, especially if advertising were to be understood as a way of presenting an object for commercial benefit. In 1988 a French branch of the agency was opened : les ready-made appartiennent à tout le monde ®.
External resources
- GND 5527236-8
Exhibitions / events
| 2013 | Das Beste vom Besten. Vom riskanten Geschäft der Kunst, Kunstverein Düsseldorf, Düsseldorf |
| 1992 | documenta 9, Kunsthalle Fridericianum, Kassel, Ottoneum, Kassel, documenta und Museum Fridericianum gGmbH, Kassel, documenta-Halle, Kassel (Installation) |